| |
I made a website, a friend said : "You should be a logo", but then the software development organizations, software engineers asked, "What do logo?" Logo seems fashionable, it? What is the use? Why where they use? This research could lead to my curiosity.
After I saw the text retrieval more representative : "Logo is identified, its design requirements Life, vitality, simplicity, the atmosphere, high quality, reasonable mix colors, aesthetic, impressed. Briefly put, when we see a display is to see the brand. "
According to this argument holds a distinction between brand works, that is the trademark, said sources functional distinction between goods and services, then display a certain trademark function. Logo design is actually one in the copyright law is Art, and the use of trademarks as a result of a simple language similar probability too, and be registered as a trend in the use of graphics, trademarks and logos are virtually identical graphic identity for brevity and impressed that we have a significant and differential.
However, legally Logo with great distinction and trademarks
1, the right to obtain different
Logo as Artwork not registered, complete the automatic creation of copyright and trademark registration must be made through the national organ corresponding trademark.
2, different ownership rights
Display and the designers may not be the same for all individuals, companies must ordinary designers to design a logo, then Logo as a commissioned works, the copyright ownership of two, agreed to all clients, or no agreement, then to all designers and trademark belongs to all people forever.
3, the legal protection of different
Display of the "Copyright Law" protection, trademark protection by the "trademark". Logo can be registered as trademarks, then the trademark logo and at the same time affected by the "Copyright Law" and "trademark" protection, which means that the logo and trademark protected areas are different, the scope of protection than commodity trademarks wide. If efforts are protected by copyright are different, of course, the protection of trademarks than copyright large. It will also trigger other one, if the copyright belongs to display designers, if logo infringement, the actual damage the interests of all the logos, but only the right to prosecute designers. And the trademark owner can directly on its own behalf to prosecute violations.
4, the protected period different
Display art works as a protected period is generally 50 years, and trademarks can be indefinite renewal, protected time is unlimited.
This warning was issued abroad : "Our world seems to be submerged in the ocean holds, but trademarks are experiencing setbacks, and even ignored. " It holds Chinese people and not just the fashionable, the world seems to have become fashionable.
Logo Although become fashionable, but the legal nature of its irreplaceable commodity trademarks. Instead, the excessive publicity logo trademarks compromised. Since logos and trademarks are expressed very similar functions, with almost identical characteristics, so when we give maximum publicity to display, why not make a logo for trademark registration? Let each reinforcing the other, to reflect a fai? Design a corporate logo for the perfect permanent trademarks and brand mark? This is not a satisfactory manner?
|
|
|
|
|
|
|
|
